Maina said the event is an opportunity for students who haven’t had the chance to learn the practically what they learn in class. “Students are given a dummy company and then form a team. The team becomes the top managers and make decisions on sales and marketing, production, human resources and finances of the firm,” he said.
The environment is fluid since a simulation software assesses decisions of all the teams. The top team is the one that maximises returns for the dummy shareholders.